The first time I started a business of my own, was in December 1996 when I was working in advertising. I was employed as a full-time copywriter but often found that at certain hours of the day, I had nothing to do, while still becoming required to work overtime anyway with something that needed to be solved or written without extra pay. I was also seeking to try a new type of clients and being able to focus more on the craft and creative process and less on the prestige, politics and talk of the business. After an argument with my boss, I decided to quit and ran downstairs to my office that I shared with an older Art Director called Maggie Alderin, when he ran after me and offered me a better pay, more freedom with free working hours and support with a set number of “gigs” (assignments) for the coming six months. After New Years, I had my own firm called “CC Reklam” and even had an accountant doing my taxes. I also made enough to be able to buy a new mountain-bike through McCann who worked with a famous Swedish brand for the same and go to San Francisco both to show my portfolio to two agencies (the office for McCann there, who could give me an unpaid internship back then until I learned better professional writing English, and the then Swedish new internet firm Spray who offered me a job) and simply get some R&R. Was it there I was going to move?
During late fall 1997, I was offered a full-time employment again by a headhunting firm in Sweden and accepted it, to “be a responsible adult” with “financial security” which everybody around me thought I should. It turned out to be the absolute wrong decision, which ultimately led to that I quit advertising altogether in 1998. I did however, contemplate the need of an academic education besides the one I had from the private advertising school Berghs’. I also felt the need to have someone coach me after my mentor had passed away, while he had thought just some days before his passing that I was ready to pass it forward. At times, I also felt my physical health was in the way and didn’t know then what was wrong, what was taken from me when I was about to do presentations for example – something I have always been very good at since I love being on stage, including using the normal nervousness with adrenaline to improve my performance.
In spring 1999, I came up with the idea that would develop into Telluselle Living Center and started pondering about how to start it. I therefore pursued becoming a Professional Lifecoach by bringing it into the university world to receive the necessary accreditation and support alongside checking the interest in the marketplace. In 2002, I started my new little firm called Balansfokus and soon had my first clients, later also new paying clients and speaking engagements focusing on coaching, change and motivation.
More about this here.