There are two reasons to create: One, is to create content for your followers (readers, clients, customers) and for that you need to investigate which needs they have and how you can meet them with your product, service and knowledge. The other, is to actualize our self, to release anxiety, or simply to enjoy our own artistic aspirations. But, how do you get inspired?

Everything in life can be an inspiration! To get you started, I’ve categorized it like this:
What you see (all you observe, such as in nature, cityscape or watch on TV, online etc)
What you feel (all your emotions bring a charge, an energy, that you can use to create with)
What you think (how you interpret your observations, the conclusions you make, opinions and impressions)
What you read (anything from fiction and horror, to memoires and science, can evoke inspiration)
What you hear (music, sounds, languages, radio and podcasts)
What you taste (food, drinks or even things that aren’t)
What you touch (the surface of rocks and bark, soft fabric, petting an animal or another person)
What you scent (flowers, perfume, food or even sweat)
What you wear (clothes, styles and fashion, colors, silhouettes, heels, jewellery etc)
What you imagine (dreams, fantasies, wishes, fears, uninhibited expressions)
What you remember (memories)
What others talk about (conversations with you, or by others that you hear about various topics)
Try looking at a mundane object. Describe what you associate with it. How does a water boiler make you feel? Ready to get going? Thirsty for a cup of tea? Ready to relax? Wanting to redesign it? Socialize? Write it down, or record, to either work with later, analyse and elaborate, or compare with another day.
Basically, everything we experience, that we either would like to share, understand better, or improve and beautify, can be the foundation for our creative expression. What inspires you?