There were two things, when I grew up, that helped shape my change of career to become a lifecoach: My Dad, often repeated a sadness of not being allowed and encouraged to become a photographer when he grew up, with his father saying blatantly no, but his mother buying him a camera anyway. My friend Annica, said she dreamt of becoming a pilot, when we were teenagers, but didn’t know how, since she was too short according to Swedish requirements. She pondered whether she should go to the United States instead, and become one through the US Airforce. I thought that was an awesome idea, and it has always felt great that she did.

After feeling some dissatisfaction myself, after working as a copywriter within the advertising industry in Sweden in the 90’s, I wished I had someone who could help me create clarity on how to change career, but still keep and use my acquired knowledge and experience. That’s when I decided to become that person myself: a lifecoach.

I started by creating a business plan within a course for cultural entrepreneurs and soon continued by getting myself thoroughly educated, to get a better understanding of society, organizations and leaders, inspired by the Lifemakeover series on the Oprah show. My exam paper for my Master’s degree in Workscience, became the foundation for another course at the university; a practical and theoretical class in Professional conversation technique with coaching and mentoring. I’ve also had a great mentor in advertising, who was like a coach to me, that I have learned my approach from.

I believe that if we encourage each other to pursue our dreams and passions, we become happier and thus better at contributing our best to society. This way, we all win.

If you’d like to try becoming coached, you can find accredited coaches through International Coaching Federation or contact me for your first complimentary session through Zoom, or in person.