Ever heard of Ikigai? It’s a Japanese philosophy from Okinawa, that encourages us to reflect and look for how to balance ways to live according to the Ikigai – our life’s purpose. According to this philosophy, there are 4 main questions one must ask oneself, not only once, but continuously, and give several examples to have something to choose from. This tool can be especially useful when thinking of becoming an entrepreneur.

The four questions are:

1. What do you love doing?

This can be anything from hanging out with friends, to spend time alone in nature or a favorite creative hobby.

My personal examples: Dancing, decorating, writing, speaking, wearing dresses and flowing skirts, acting on stage, travelling, cuddle with horses and bunnies, walking in nature.

2. What are you good at?

This can be exemplified through learning what others think you’re good at, as well as you own experience and opinion.

My personal examples: Holding presentations, writing, being courageous and strong, speak up, taking initiative, being creative.

3. What does the world need?

Here larger and more complex issues in society becomes the focal point, which becomes the foundation for trying to solve a problem that the world really can benefit from.

My personal examples: Eco-friendly products, services and practices for the environment, solve homelessness and getting everybody’s essential needs met, create a safe space for a community to have fellowship with, health, peace and change attitudes about racism.

4. What can you make money on?

The harsh reality is, that we need to make ends meet. But, we might not need as much luxury as we’ve become used to or believe to be necessary. How much and for what depends on where we live and how. And what we can make money on, ranges from having any job, to having a profession, to have a business or even receiving citizen pay.

My personal examples: Translations from English to Swedish, copywriting, sell books, coaching individuals and groups towards more sustainability and creativity, motivation and positive growth on the job.

Now, to balance these four circles, one can for examples as in my case, suggest that I can coach and teach others to become better at writing and communicating. What is your ikigai?

Photo showing Jean Baptiste Gérard, giving a workshop at Värmeverket in Stockholm, Sweden  09/14/2023.