My aim is to provide a positive place for good meetings to occur that becomes a little like a Greek forum for meaningful discussions and art, for relaxation and rejuvenation but in a interior style combining east with west.  The question is how to budget this build, keeping it small enough to be quality, but big enough to be profitable in ways that support the art. One way that I am trying out this, is by checking out the market for various activities such as coaching groups and book circles in Stockholm. This week I organized two more.
IMG_3320I have tried using newsletters, PR and flyers when I lived in Malmö and the past two years in Stockholm, I mostly use the digital platform called MeetUp (available for most cities) to market and hold these small events, at local coffee-shops and small studios for now. A rule of thumb is that we receive a 1% paying customers turn-out of our target group, meaning number of sold products or services, with attendees, when our marketing efforts work well (minus unforeseen world-events). Making it count is everything!

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